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VALEN

VALEN

IDENTITY / MUSIC CAMPAIGN / DIGITAL ART DIRECTION

IDENTITY / MUSIC CAMPAIGN / DIGITAL ART DIRECTION

Atmospheric portrait with smoke for the VALEN campaign

ARTIST IDENTITY / CAMPAIGN WORLD / SYNTH-POP FICTION

ALBUM SYSTEM STUDY

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PROJECT INTRODUCTION

VALEN is a fictional Scandinavian synth-pop artist created as part of a Framer Hackathon project. The work explores artist identity creation through worldbuilding, visual identity, campaign systems and digital storytelling.

VALEN is a fictional Scandinavian synth-pop artist created as part of a Framer Hackathon project. The work explores artist identity creation through worldbuilding, visual identity, campaign systems and digital storytelling.

A CAMPAIGN WORLD BUILT THROUGH IMAGE, TONE, TYPOGRAPHY AND RELEASE LOGIC.

Pale editorial portrait used as a cinematic VALEN campaign visual

03 — CAMPAIGN IMAGERY

ALBUM ARTWORK / POSTERS / PROMOTIONAL IMAGERY / MOTION STILLS

Red digital display as campaign poster fragment
Neon editorial portrait for VALEN campaign imagery
Pink-toned artist portrait for promotional imagery
Neon room still for campaign motion material
Concert light and phone still for rollout imagery
Blue stage silhouettes for VALEN campaign still

CAMPAIGN IMAGES TREATED AS FILM STILLS, NOT PRODUCT SHOTS

ARTIST WORLD / RELEASE SYSTEM

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IDENTITY SYSTEM

TYPOGRAPHY

EXTENDED LOGOTYPE / RELEASE TITLES / PRESS CAPTIONS

COLOUR DIRECTION

COLD WHITE / LOW BLUE / RED SIGNAL / SOFT BLACK

CAMPAIGN LANGUAGE

ARTIST BIO / TRACK WORLD / PRESS NOTES / TOUR FRAGMENTS

VALEN digital experience lead visual
Editorial still for VALEN press kit materials

05 — DIGITAL EXPERIENCE

Website visuals, editorial layouts, press kit materials and rollout assets extend the VALEN world beyond a single cover image.

06 — SELECTED OUTPUTS

ALBUM COVERS / POSTERS / SOCIAL ASSETS / CAMPAIGN GRAPHICS

Dark leather editorial portrait for album cover output
Stage silhouette used as poster output
Blue performance image used as social asset
Orange stage light campaign graphic
Guitar detail for campaign presentation imagery

07 — CAMPAIGN FRAGMENTS

TEXTURES / TYPE CROPS / ART DIRECTION REFERENCES / SUPPORTING DETAILS

Blue graphic portrait crop for campaign fragments
Pink facial crop for campaign fragments
Red typography-like light crop
Blue light detail for campaign reference
Neon spatial fragment
Light editorial portrait crop

FRAGMENTS ARRANGED AS A CAMPAIGN MOOD INDEX

VISUAL REFERENCES / TYPE CROPS

08 — END TRANSMISSION

VALEN exists as a complete campaign system: an imagined artist built through identity, image-making and digital storytelling. The project explores how visual worlds can be constructed before the audience ever hears the first note.

VALEN exists as a complete campaign system: an imagined artist built through identity, image-making and digital storytelling. The project explores how visual worlds can be constructed before the audience ever hears the first note.

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